Top Five Video Production Myths

“Video production takes a long time”

This is entirely dependent on the brief. If you are looking for an hour long documentary with multiple locations, interviews, special effects, captions and design elements - then yes. This will take a long time. No getting around it. However, if you are looking for a TV/social media campaign, then the timelines can be surprisingly short. Singular TV ad, for example, can generally be turned around in under a month when you as a client have a strong idea of what needs to be achieved.

“My industry doesn’t need video”

This statement is similar to the age old “We don’t need the Internet” from the early 2000s. It’s coming, there is no doubt. If you have employees to train, products to sell, an image to maintain or even protocols that need to be followed, the most time and cost effective way to accomplish these tasks is with video. Humanity’s attention span is shortening, and if you need to convey information in the 2020s you need to be doing it with video. Or you will not be doing it at all.

“I can do it myself”

This is an interesting one because it’s just like fixing your own leaky toilet. Occasionally you will be able to do it yourself. Sometimes you will get it right, and that will feel great! A lot of times though you will get it wrong, and that’s when shit will really hit the fan… or floor. Regardless, taking on video production and implementing the results in an efficient manner requires more time and expertise than most have on hand. Filming is only a third of the battle. Editing and execution cannot be ignored. If you think hiring a professional to do these things is expensive, just wait until you hire an amateur.

“We don’t have time to waste working with a film crew”

A good film crew will not cost you any production time whatsoever. A crew worth their salt will capture the moments necessary with minimal fuss or interruption to the normal activities at any workplace. The days of needing six people and a van load of equipment to capture high quality shots are well and truly over.

“The project must be large”

‘Economies of scale’ is of course an immutable fact of production regardless of industry. However, it is not quite so punishing when producing video assets. Smaller projects can be accomplished at competitive prices. This is especially true when the client has a clear idea of what it is they need. This helps greatly to cut down unnecessary time sinks; which in turn keeps the overall cost much lower than it otherwise would be. Footage can easily be kept for long periods of time, meaning an initial investment in filming can pay dividends when being used and reused over a longer timeframe.